Marketing Director - MAR10523

Function: Sales & Marketing
Localization: United States - Indiana - Columbus
Contract type: Standard jobs
Publication date: 25th July 2018

Faurecia is an Equal Opportunity Employer

 

“New trends and expectations are reshaping the automotive industry. Inspired by the exciting new challenges associated with this revolution, Faurecia anticipates the future of mobility developing cutting-edge solutions for smart life on board and sustainable mobility. If you’re willing to contribute and create value for tomorrow’s cleaner and smarter mobility, Faurecia is the place to be.” 

 

Our Faurecia Clean Mobility division is looking for a Commercial Vehicle Emissions (CVE) Marketing Director for its Clean Mobility Crossroads in Columbus, IN.

 

 

The CVE Marketing Director at Faurecia Clean Mobility (FCM) leads the world-wide commercial vehicle market intelligence processes that will deliver a competitive advantage to drive margin expansion and increased market share for this global business.

 

S/he is also responsible for communications (both internal and external) for the global CVE Product Line, acting as a functional leader and global coordinator of the CVE Customer Business Units in each region for these functions.

 

 

The main objectives of the job are:

  1. MARKET INTELLIGENCE: Build and share expertise related to market trends (including regulations, OEM trends, techno trends), competitive landscape, market shares (leveraging support from FCM CVE engineering and FCM central marketing)
  • Ensure knowledge of the latest marketing data for his/her product line, leveraging internal and external sources including fairs, interactions with CES and customers, discussions with local sales and engineering team, publications. Examples are:

        • Vehicle and engine trends, legislation trends

        • OEM / Competitor intelligence

        • Regional / country market trends

        • Product benchmarking

        • New Technologies

        • Value pricing and cost-plus pricing

  • Have ownership of the Marketing Database, which contains key data on FCM applications, acquisitions, market shares etc. This ownership also includes pricing accuracy across the various market segments and regions.

     

  • Create processes to share the accumulated knowledge throughout the FCM CVE community

  • Translate the accumulated knowledge into risks and opportunities for FCM business strategy, and executive-level input for FCM major deliverables including:

        • Strategic Plan / Strategic Product Plan

        • Budget

        • Other specific market studies required by management such as new countries, technologies, competitors, key players etc.

           

  1. INNOVATION: influence product and process innovation strategy to ensure alignment with market expectations (including local fit to market), maximize the chances of innovations being sold
  • Ensure the innovation pipeline is fully aligned with the Strategic Plan and with CES as appropriate.

        • Co-lead (with the Innovation Program Team Manager) the M0/M1 gate reviews to filter out irrelevant ideas and accelerate promising ideas early in the process.

  • Prepare to sell the innovation

        • Ensure the project milestones are reached on time in order to meet the pilot customer SOP.

        • Articulate the value proposition, cost structure, product readiness, definition of the target applications, price points, target profitability etc.  to the CBUs and CES as appropriate.

            

  1. COMMUNICATION: Create positive CVE image internally and externally to win business, foster CVE team spirit, attract candidates
  • Articulate CVE communication strategy (internal and external) that will help win business, foster CVE team spirit, attract candidates

        • When do we speak to whom, and for what purpose?

           

  • Provide FCM with content (product displays, descriptions, posters, press releases, CAD files, videos/animations etc.) that will enable successful internal (intranet, shareplace, newsletter, team events...) and external (tech days, shows, press releases...) communication

     

  • Align internal and external communication with other Faurecia and FCM resources

        • Communication teams, CVE CBUs, Engineering

           

  • Align external communication with CES as appropriate

The candidate qualifications/experience

  • Bachelors degree in Engineering required, Masters preferred

  • Prior education in marketing preferred

  • Prior experience in powertrain engineering is required (engine management, engine emissions, controls, etc.)

  • Prior experience in marketing and/or sales functions is preferred

  • International experience, preferably through assignments living abroad for an extended period.

  • Successful experience working in a global matrix organization that requires leadership through

          non-hierarchical relationships.

  • Prior experience in exhaust systems design/development would be a plus

     

     

    The candidate profile

     

    The ideal candidate will have strong organizational skills and an innovative mindset, in addition to an energetic and positive approach to the job. The individual will possess effective horizontal leadership skills and an ability to work effectively in a culturally diverse, matrix environment. S/he will have prior experience working within a global organization. The individual must be fluent in English. Any other language, especially French, will be considered a plus.

     

    The ideal candidate will also have experience of strategy development and will be familiar with the strategic planning process in a global business. S/he will be able to see beyond the day-to-day activities to develop a compelling long-term vision for the product line, setting appropriate strategies and priorities to deliver it. Strong relationship management and communication skills will be essential as influencing decisions within the Faurecia organization will be a key success factor. S/he will require enthusiasm and credibility, combined with sound presentation and communication skills to gain consensus to decisions and delivering results. S/he will be culturally and politically astute.

     

    The individual will have a high level of self-confidence, be tenacious and be motivated by achieving tough objectives. S/he will have a strong desire to drive the business forward.

     

    The following competencies will be of most importance:

     

    Creating a product vision: Developing a compelling view of the market strategy for the product in the future, including breakthrough opportunities that might arise.

     

    Developing & leveraging Relationships: Creating and cultivating networks of people and using them to ensure that the organization is in line with the agreed approach to the market for their product(s).

     

    Communication skills: Being highly articulate and able to convey important messages in a clear and concise manner to gain rapid buy-in, respect and trust from his/her team, and senior colleagues.

     

    Cultural Astuteness: Having an interest and an understanding of different cultures within international operations. Being able to adapt words and practices to new contexts.

     

    Analytical skills: Applying logic and sound reasoning to determine the facts of the market situation and convert that into what it means for FCM and our products

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