Job Description
Marketing Analyst
Division:  FCM DIV CHINA
Job Type:  External
Job Location:  MINBEI HQ-R&D
Job Description: 

Forvia, a sustainable mobility technology leader

We pioneer technology for mobility experience that matter to people.

Your mission, roles and responsibilities

Key Responsibilities

Market Intelligence & Business Analysis

  • Monitor automotive industry trends, market developments, customer strategies, and competitive activities.
  • Conduct market research and provide actionable insights to support business growth and strategic planning.
  • Analyze sales performance, market share evolution, customer demand, and emerging business opportunities.
  • Prepare management reports, dashboards, and presentations for leadership reviews.

Customer & Competitor Analysis

  • Maintain intelligence on OEM and key customer developments.
  • Analyze competitor products, technologies, market positioning, and business strategies.
  • Support business development and acquisition activities with market data and insights.

Marketing Activities & Event Management

  • Plan, coordinate, and execute marketing campaigns, customer events, exhibitions, trade shows, and industry conferences.
  • Support preparation of marketing materials, including brochures, presentations, newsletters, videos, and digital content.
  • Coordinate internal and external communication activities to enhance brand awareness and customer engagement.
  • Manage event logistics, supplier coordination, budgets, and post-event evaluations.
  • Collaborate with regional and global marketing teams to ensure alignment of branding and communication strategies.
  • Support customer visits, technology days, product launches, and innovation showcases.

Branding & Communication

  • Maintain consistency of company branding across marketing activities and communication materials.
  • Support digital marketing initiatives, including website updates, social media content, and internal communication platforms.
  • Develop communication content highlighting company achievements, innovations, sustainability initiatives, and customer success stories.

Cross-functional Collaboration

  • Work closely with Sales, Program Management, Engineering, Product Development, and Strategy teams.
  • Support customer presentations and executive reviews with relevant market and business insights.
  • Act as a liaison between local teams and global marketing functions.

Your profile and competencies to succeed

Education

  • Bachelor's degree or above in Marketing, Business Administration, Communications, Economics, Automotive Engineering, or related fields.
  • Master's degree is preferred.

Experience

  • 5+ years of experience in marketing analysis, market intelligence, business analysis, or strategic marketing.
  • Experience in the automotive industry is highly preferred.
  • Experience organizing exhibitions, customer events, technology days, or brand promotion activities is a plus.

What we can do for you

  • At Forvia, you will find an engaging and dynamic environment where you can contribute to the development of sustainable mobility leading technologies.  
  • We are the seventh-largest global automotive supplier, employing more than 157,000 people in more than 40 countries which makes a lot of opportunity for career development. 
  • We welcome energetic and agile people who can thrive in a fast-changing environment. People who share our strong values. Team players with a collaborative mindset and a passion to deliver high standards for our clients. Lifelong learners. High performers. Globally minded people who aspire to work in a transforming industry, where excellence, speed, and quality count. 
  • We cultivate a learning environment, dedicating tools and resources to ensure we remain at the forefront of mobility.  Our people enjoy an average of more than 22 hours of online and in-person training within FORVIA University (five campuses around the world) 
  • We offer a multicultural environment that values diversity and international collaboration. We believe that diversity is a strength. To create an inclusive culture where all forms of diversity create real value for the company, we have adopted gender diversity targets and inclusion action plans. 
  • Achieving CO2 Net Zero as a pioneer of the automotive industry is a priority: In June 2022, Forvia became the first global automotive group to be certified with the new SBTI Net-Zero Standard (the most ambitious standard of SBTi), aligned with the ambition of the 2015 Paris Agreement of limiting global warming to 1.5°C. Three principles guide our action: use less, use better and use longer, with a focus on recyclability and circular economy. 

Why join us

FORVIA, a global automotive technology supplier, comprises the complementary technology and industrial strengths of Faurecia and HELLA.

With over 137 500 people, including more than 12,000 R&D engineers across 40+ countries, FORVIA provides a unique and comprehensive approach to the automotive challenges of today and tomorrow. Composed of 6 business groups and a strong IP portfolio of over 12,400 patents, FORVIA is focused on becoming the preferred innovation and integration partner for OEMs worldwide.

In 2025, the Group achieved a consolidated revenue of 26.2 billion euros prior to IFRS 5. FORVIA SE is listed on the Euronext Paris market under the FRVIA mnemonic code and is a component of the SBF 120 index.

FORVIA aims to be a change maker committed to foreseeing and making the mobility transformation happen. www.forvia.com